Commercial print will still be black and white for those customers who depend on these formats. It also suits them that bespoke commercial printing services is able to accommodate their low-key budgets. Even so, every encouragement still needs to be given to encourage both commercial and private customers to invest a little more in these valuable resources. They need not invest heavily to the point that it breaks their budgets.
Many customers for the understandable reasons already hinted at earlier, may still tend to shy away from the digital print format. Full-color printing is unfortunately a costly enterprise. But they need to know this much. Digital print technologies have advanced in leaps and bounds over the last number of years. Part of the advancement may now see to it that considerably less ink will be required if at all. And further encouragement is being given to keep the digital print format online for now.
This encouragement takes nothing away from the traditional print shop because of course, this is a business fully tuned into online digital enhancements. It profits this business too. One thing that could be said for keeping digital printing online is that it is helping to make a dent in the carbon footprint. And every effort must now be made to utilise as little paper printing as possible. New forests are still growing.
And new seeds still need to be planted as well. But there is a clear business and profit element to this online encouragement because there is every possibility that the digital print customer could be more fully exposed if you will. But to make that exposure happen might still require the expertise of a reputable marketing and advertising team, already working well with commercial printing.